Abstract
With the development of e-commerce industry and the arrival of the new retail era, traditional retail enterprises have to step into the field of e-commerce, change the sales model and redesign the complete new supply chain. This paper mainly introduces the market competition environment and internal reform pressure faced by traditional retail enterprises, taking Ruentex-Mart as an example, analyzes the advantages and problems of supply chain reform, and puts forward corresponding solutions for other traditional retail enterprises.
Highlights
1.1 The emergence of new retail has revolutionized supply chainsSupply chain is everywhere in our life, and we walk on the street, visitors are greeted behind each store, one is complex and complete supply chain, convenient and quick to ensure our daily life, a biscuit before came to our eyes, may need to go through hundreds way across the mountains, to perfectly on shelves
As of April 2021, Hema has 152 stores nationwide, mainly distributed in the first and second tier cities such as Beijing and Shanghai.It can be seen that when traditional retail enterprises make bold attempts to reform the structure of supply chain, they need to have a more comprehensive understanding of the e-commerce industry in the process of integrating into e-commerce, summarize the new profit points that can be used to create, and avoid the disadvantages caused by incomplete integration, so as to achieve maximum economic benefits.Previous research projects focused on the necessity of transformation, but did not focus on the conflicts and deficiencies that are prone to occur in this process, which is the in-depth goal of our research
2.2.4 The impact of COVID-19 Due to the COVID-19 outbreak that began last year, various provinces and regions have adapted to some new policies, such as home quarantine, closed community management, closure of entertainment venues, shutdown of companies and enterprises, etc.The closure of entertainment venues includes various shopping malls and supermarkets.Consumers can only shop on the Internet, so most stores have established online shops, which can choose goods online and mail them home.Before the epidemic, many offline stores did not set up online stores, and consumers could only consume and buy goods in physical stores.due to the impact of the epidemic, these shops have to become a member of the new retail industry, promoting the new retail industry to the network, intelligent direction upgrade
Summary
Chain is everywhere in our life, and we walk on the street, visitors are greeted behind each store, one is complex and complete supply chain, convenient and quick to ensure our daily life, a biscuit before came to our eyes, may need to go through hundreds way across the mountains, to perfectly on shelves. In 2016, Jack Ma, with infinite imagination of the e-commerce industry, made it clear at the "Cloud Conference" that pure e-commerce would soon come to an end, and there would be no e-commerce in the 20 years, only "new retail". The emergence of new retail marks the traditional industry and electricity industry upgrade wave will appear new fusion, rt-mart as traditional retail giant, retail income up to 102.3 billion yuan in 2017, physical retailers in mainland China in four hundred [1].After realized that must be combined online, traditional retail companies, led by rt-mart, began to transition to a new retail, combined to create online new retail supply chain in order to meet The Times
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