Abstract
Abstract This original research examines the nature and development of commercial activity in new (post‐1992) university business schools. The picture that emerges is one of a complex market that is local and regional in nature, and where the ability of individual schools to compete in a range of commercial submarkets is constrained by their resources and capabilities, as well as by market opportunities in the region. The research highlights that although most schools are seeking to grow commercial activity, it is likely to be a slow process, based for the most part on incremental and organic growth. While commercial activity is a small and marginal source of revenue generation, it is unlikely that school and university systems, processes and structures will be developed to support commercial activity in ways that will allow it to grow substantially. Copyright © 2007 John Wiley & Sons, Ltd.
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