Abstract
With the development of new media technology, mobile phones and Internet are highly popularized in colleges and universities. The development of new media has brought not only opportunities but also severe challenges to ideological and political education work in universities. The application of new media has become the important proposition in the field of ideological and political education. This paper will analyze the challenges and opportunities the ideological and political education faces under the new media perspective, and put forward the relevant reform measures, which have a great significance to improve the effectiveness of colleges’ ideological and political education work.
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