Abstract
The operation of the CBA league determines the development of the CBA league, and is also the focus of external attention. This paper takes the operation of the CBA league as the theoretical base, and summarises the current operation of the CBA through literature analysis and SWOT analysis. The aim is to grasp the current operation mode of the CBA, describe and sort out its advantages, disadvantages, opportunities and threats, and put forward countermeasures for the development of CBA operation by combining expert opinions and logical analysis, so as to ultimately optimise the operation mode of the CBA, make the CBA more professional, help the league and the clubs to develop better, and make the CBA a more valuable brand event. The main findings of the study are as follows; the CBA league operation model is plagued by three major dilemmas: the property rights problem, the principal-agent problem and the adverse selection problem. The legacy of the original system, the gradual reform process, the use of international models, the immaturity of the domestic model and the lack of effective demand (supply) are the causes of the dilemma and create real obstacles such as the operational governance dilemma and the lack of professional sportsmanship.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: Advances in Economics, Management and Political Sciences
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
