Abstract
Research has shown that the birthdate influences individual's judgment, but this ‘birthdate effect’ has never been tested on behavior and in a selling context. Previous customers of a musical instruments store were solicited by phone to participate in a survey of their opinion of the store. Customers were solicited 1 day before their birthday, on their birthday, or on the next day. Results showed that more compliance with the request was found when the solicitation occurred on the same day as the customers' birthday. The practical interest of this ‘birthdate effect’ is discussed.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
More From: The International Review of Retail, Distribution and Consumer Research
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.