Abstract

The relevance of the study is caused by the fact that today there is a significant interest of scientists, educators in the educational process of higher education institutions that train culturologists and have a wide range of opportunities to involve student youth in various socio-cultural activities. The author of this paper suggests that the professional training of future culturologists should be aimed at personal cultural orientation in the modern world; comprehension of the set of cultural achievements of mankind; mutual understanding in cooperation with different people, and conducting a highly qualified dialogue with partners of other cultures. It is proved that professional training of culturologists as participants of high communicative culture will be more effective and efficient if they master the main tool of their professional activity – the art of stage speech, which is considered to be an exemplary speech, the highest level of professionalism of speakers, actors, directors, teachers, journalists, culturists, organizers of cultural and artistic projects and other. The author notes that the technique of speech as one of the sections of stage speech is an essential basic component of the professional skills of a culturologist. Quite an essential issue in the article is the substantiation of stage speech as a cultural phenomenon of the culturologist's personality, his socio-cultural activity. The organisation and holding of various cultural and artistic projects are based on communication. The author draws attention to the fact that mastering the course "The Art of Stage Speech and Public Speaking" gives the future culturologist the opportunity to: 1) master the knowledge of the laws of technique and speech logic, the formation of practical communicative skills on the material of different genre and style of dramatic forms; 2) the ability to build a public speech skilfully and persuade listeners, in this way ensuring the performer of successful communication with the audience and its activation.
 The practical experience has been generalized, which shows that: the success of any cultural and artistic project, the theatrical mass program depends on a successful combination of personal qualities and professional competencies of the specialist, among which an important place is given to stage speech; the skill of the performer on the stage, first of all, is determined by the skill of mastering the art of stage speech; having respect for verbal action as the main means of creating stage life, the organizer of cultural and leisure activities acquires a rare force weapon, the strongest means of influencing a person and not only his consciousness but also feelings.

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