Abstract
As Korean pop culture has gained popularity in the world, the discourse regarding Korean culture has been activated and shifted at the global dimension. The discourse starts from the discernment of the concept; it is time to discuss arbitraries and universality of Korean perspectives on cultural contents. This term coined by Korea emphasizes on diversity, designating the term with the plural form. In the initial stage, the term signified digital contents. However, since the mid-2000s, it diverged to analog as well as digital contents, referring to 'the products of pop culture based on culture or cultural archetype' planned and created according to ludic desire of the public.' In other words, the cultural contents in Korea is defined as the concept of creativity, culture, industries and entertainment. In addition, not only its notation but its orientation differs from that of the West.
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