Abstract
The objective of this research is to identify the factors that encourage consumers' intention to use the electronic payment system for e-commerce transaction in Indonesia. This study was developed based on a model of factors influencing consumer's intention to use e-payment, namely culture, perceived security, performance expectancy, effort expectancy and social influence. In conducting this study, the data is obtained from 110 respondents who used electronic transactions using e-payment. Meanwhile, the data collected was analyzed using Structural Equation Modeling (SEM). From the analysis, it is known that all these factors significantly influence the value of the use of e-payment. The sequence is based on a significant level of the greatest to the smallest are effort expectancy (0.346), culture (0.337), social influence (0.330), performance expectancy (0.272) and perceived security (0.166).
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