The Ambivalent Executive

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Abstract
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There is much research published on Corporate Social Responsibility (CSR); what it means, what it looks like, how to do it and the benefits for an organization. There is a lot less research on Corporate Social Irresponsibility (CSI) although people have experienced this facet more frequently. This book offers a timely, interdisciplinary exploration of how corporate executives navigate the moral ambiguity between CSR and CSI. While CSR is often idealized as ethical and strategic, and CSI dismissed as aberrant or deviant, this work challenges that binary by showing how both can co-exist within the same organizations, leadership decisions, and legitimacy strategies. Drawing from executive psychology and behavioral ethics the book advances a new conceptual framework: corporate social behavior is shaped not by fixed moral commitments but by the dynamic interplay between psychological characteristics, contextual pressures and the strategic management of legitimacy. The research offers a realistic, behaviorally grounded lens for scholars, practitioners, and educators seeking to understand the contradictions of modern corporate leadership. It is especially relevant in today’s climate of increasing scrutiny of corporate virtue signalling, reputational risk, and executive accountability.

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While corporate social responsibility (CSR) and corporate social irresponsibility (CSI) have, respectively, positive and negative effects on consumers’ brand responses, their price-related consequences are often overlooked in extant literature. Drawing on attribution theory and negativity bias, we examine the impact of brands’ (ir)responsible behavior on consumers’ multiple price perceptions by applying Van Westendorp’s ‘pricing footprint’. In four experimental studies we show that consumers’ lower price perceptions following CSI are robust and the magnitude of CSI’s impact is greater than that of CSR in the higher price categories (expensive, too expensive). The positive effects of CSR are contingent on the specific CSR domain and the public/private consumption status of the product. Social (versus environmental) CSR generates higher price perceptions, and the magnitude of its impact outperforms that of CSI in the lower price categories (too cheap, cheap). The positive effects of environmental CSR are limited, particularly for privately consumed products.

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Corporate Social (Ir)responsibility and Corporate Hypocrisy: Warmth, Motive and the Protective Value of Corporate Social Responsibility
  • Apr 27, 2020
  • Business Ethics Quarterly
  • Zhifeng Chen + 3 more

ABSTRACTThis article examines how a firm’s prior record on corporate social responsibility (CSR) influences individual stakeholders’ perceptions of corporate hypocrisy in the wake of a corporate social irresponsibility (CSI) event. Our research extends extant corporate hypocrisy literature by highlighting the role of individual stakeholders’ inferences about a genuine CSR motive in their judgments of corporate hypocrisy. This can serve to differentiate perceived corporate hypocrisy from inconsistency that arises because of a lack of ability and/or resources. Our research further identifies a source for such perceptions: individual stakeholders’ perceptions of firm warmth generated by a firm’s prior record of CSR. In addition, we find that when CSR and CSI are in the same (vs. different) domains, it can strengthen perceptions of hypocrisy. This provides direct evidence to explain why markets react differently when CSR and CSI events occur in the same domain (vs. different ones).

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