Abstract
The implementation of Goods and Services Tax in India was a landmark reform in the history of independent India. It replaced a plethora of indirect taxes which was suffocating the taxation system in the country and affecting all stakeholders concerned. The study evaluates the aftermath of GST implementation in Kerala by examining the awareness and satisfaction level of consumers on GST, the influence of socio demographic variables on the satisfaction level of consumers and the change in their spending behavior. The study revealed that there is a moderate level of awareness among consumers about GST. There has been no change in the spending behavior of consumers and that the socio demographic variables like gender, education and profession influenced the satisfaction level of consumers as regards GST. The Government needs to be more proactive and quell the apprehensions of the stakeholders to make this reform a huge success.
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