Abstract
Aesthetics is omnipresent in all aspects of our life, and an aesthetic perspective of design concerns the living emotions, feelings, and shared passions among consumers and designers. We empirically investigate how the meanings that consumers infer from earphone designs reveal their personal notion of the ‘aesthetic’ in everyday life and how this notion affects the aesthetic judgement of consumers and their preferences for product designs. This study provides product designers with the implications of comprehensive knowledge behind the design in the form of a story to engage consumers into learning, understanding, and associating their consumption experience with both private and social meanings that constitute the aestheticization of everyday life.
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