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Thai consumers’ buying decisions for alternative plant-based foods: A means–end chain qualitative study

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Abstract
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The alternative plant-based foods (APBFs), such as plant-based meats and milks, are increasingly popular among conscious consumers. APBFs are designed to mimic the flavor and texture of animal-based products. This study explores why consumers choose plant-based foods and examines consumer behavior within the context of agricultural economics. A semi-structured interview was conducted in Bangkok from July to December 2024 with 31 experienced consumers. Using Schwartz’s human value theory, the means-end chain framework guided the interviews. Content analysis and a hierarchical value map (HVM) were used to analyze the results. The HVM revealed associations among product attributes (A), consequences (C), and personal values (V). Key product attributes identified include ingredients, price, packaging, and taste. Prominent consequences were health, worthiness, and pleasant flavor. Four primary personal values emerged: security, hedonism, universalism, and benevolence. The findings highlight the importance of Thailand’s agricultural supply chains and rural economy. As demand for plant-based foods increases, the need for agricultural ingredients such as beans, soy, peas, and rice becomes critical. The agricultural sector and Thailand’s Bio-Circular-Green (BCG) economy model are heavily dependent on consumer demand. This study provides insights from theoretical, practical, and societal perspectives, emphasizing the role of consumer preferences in shaping agricultural and economic policies.

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  • Cite Count Icon 1
  • 10.1002/fsn3.70050
Food Safety Aspects as Potential Impediment to the Adoption of Plant-Based Alternative Protein Products in Sub-Saharan Africa.
  • Mar 22, 2025
  • Food science & nutrition
  • Fredrick O Ogutu + 6 more

The emergence and use of alternative proteins that seem to provide a sustainable solution to feeding the growing human population going into the future continue to gain momentum. However, there is not much research work on the safety of foods formulated using alternative proteins such as those of plant origin, aka plant-based foods. Therefore, this review discusses the safety issues of producing and processing plant-based foods. Special attention is paid to sub-Saharan Africa, where most of the impact of climate change is felt, resulting in poor crop yields and reduced ability for thriving livestock production to serve as food for human consumption. Thus, the adoption of alternative plant-based foods would be a good strategy to combat issues such as poor nutrition status that continue to be a plight to this region. There are safety concerns that relate to the introduction of alternative plant-based protein foods which need to be overcome for these foods to be adopted in many food systems. The following safety concerns pertaining to plant-based food production and processing were identified in the literature and are discussed in this work; the presence of allergens (from ingredients like soy, gluten, and nuts), anti-nutritional factors (such as saponins, alkaloids, and isoflavones), mycotoxins, potential contamination with pathogenic microorganisms (e.g., Salmonella spp., E. coli, Bacillus spp., Listeria spp., Clostridium sporogenes, and Geobacillus stearothermophilus), and the existence of potential carcinogens formed during processing (e.g., polycyclic aromatic hydrocarbons, heterocyclic aromatic amines, and nitrosamines), among others. This review concludes by recommending a thorough risk assessment of plant-based protein foods to ensure wider successful adoption and use of plant-based alternative food and protein products in SSA.

  • Research Article
  • Cite Count Icon 37
  • 10.1108/sampj-07-2021-0264
Decision support framework for integrating triple bottom line (TBL) sustainability in agriculture supply chain
  • Nov 16, 2021
  • Sustainability Accounting, Management and Policy Journal
  • Sandeep Singh + 1 more

PurposeThis paper aims to address the conceptual and practical challenges in integrating triple bottom line (TBL) sustainability in the agriculture supply chain (ASC). It identifies the key enablers for each of the three dimensions of TBL sustainability, analyses their causal relationships as well as cross-dimensional interactions under each TBL dimension. Further, it develops a decision support framework (DSF) for the assessment of TBL sustainability practices and policies in ASC and validates it through a case study.Design/methodology/approachAn interpretive structure modelling (ISM) methodology is deployed to establish the interrelationships among all TBL enablers and to identify the enablers with high driving power on sustainable ASC. Brainstorming by a group of experts was used to identify the relevant enables. Finally, a DSF was developed as a resultant of ISM.FindingsThe paper provides a set of enablers with high driving power that can significantly influence the sustainability practices and policies in ASC. The social enablers directly help to enhance the effect of economic enablers and collectively these enhance the effect of environmental enablers. If agriculture firms and supply chains design innovative policies and develop practices based on these enablers, they can achieve sustainable ASC. Consequently, the living standards of the people directly or indirectly associated with the agriculture firm or supply chain can be improved without compromising on economic performance.Research limitations/implicationsThe paper consolidates the fragmented knowledge of sustainable supply chain management in the agriculture sector and suggests a DSF to policymakers, managers and practitioners for assessing TBL sustainability practices and policies. The DSF has wide applicability in other sectors of production and operations management as these sectors also face the challenge of achieving TBL sustainability across their supply chain.Practical implicationsThe DSF, developed in the paper, is a useful tool for practitioners to frame and analyse sustainability initiatives and policies for ASC. A firm or supply chain may achieve TBL sustainability if it succeeds in uplifting the social status of its stakeholders.Social implicationsIt is a first step towards addressing the practical challenge of integrating sustainability in the agriculture sector of emerging economies and provides a path to improve the livelihood of people in the agriculture sector. Stakeholder engagement with a focus on collaboration and awareness may lead to the desired social and environmental consequences. Potential adverse social effects also need to be considered.Originality/valueThis paper focusses on the so far rather neglected but essential aspect of integrating TBL sustainability in the agriculture sector of emerging economies. The hierarchal representation and classification of the TBL sustainability enablers of sustainability is a unique effort in the field of ASC. Development of DSF is one of the first attempts to create a mapping between various enablers of TBL sustainability. The novelty of the study lies in the sector-specific, holistic evaluation of TBL sustainability policy measures that may lead to improvements in practice.

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  • Research Article
  • Cite Count Icon 69
  • 10.3390/agriculture13010184
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  • Ilona Faber + 5 more

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Information flow is a vital component of the supply chain that flows throughout the chain and involves all participants. In the era of globalization, companies are starting to change the way they communicate by applying technology. This has an impact on increasingly diverse transactions and processes, which can improve business performance through the application of ICT in the supply chain network. Previous research focuses on the relationship between the use of information technology and information exchange in the supply chain. Meanwhile, there are various types of ICT that have their respective impacts and benefits that need to be discussed simultaneously. The aim of this research is to identify the types and role of ICT in the agricultural product supply chain, and also studies of ICT application in the agricultural product supply chain. The research was conducted through a systematic literature review, using 23 literature sources. Based on the analysis results, the agricultural sector utilizes a wide range of ICT technologies, including blockchain, Internet of Things, wireless sensor networks, cloud computing, RFID, and machine learning. The use of ICT in the agricultural product supply chain has contributed to the increase in competitiveness and performance of the supply chain, through collecting accurate information in real-time and product tracking, facilitating the exchange of information between supply chain actors, increasing product value and supporting value creation, facilitate decision making, expand market access, increase efficiency and revenue. ICT in agricultural supply chains has been implemented in various countries, such as India, Senegal and Australia.

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