Abstract
NATO’s public diplomacy plays an important role in constituting the alliance’s identity in global politics, yet has remained marginal to many scholarly accounts of the alliance. This article considers NATO’s increasing footprint in digital diplomacy and the role of gendered narratives in shaping it. The central point of analysis is NATO’s ‘story of Afghanistan’, told in the web-documentary Return to Hope, which was released to much acclaim in September 2014 to coincide with the drawdown of the NATO-led International Security Assistance Force (ISAF) from Afghanistan. It finds personal narratives given precedence over historical events, key temporal omissions and the silencing of Afghan women. As such, it provides an important critique of the masculinist protection logic underpinning NATO’s efforts, which has served to instrumentalize (Afghan) women and falls short of expectations given the alliance’s commitment to UN Security Council Resolution 1325 and the Women, Peace and Security agenda.
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