Abstract
The history of television impact's psychological studies shows that it affects not only on views but also on the whole child's personality development. Researchers and producers look for positive effects' modeling on children's development. The article demonstrates how to form socially significant views and initial skills of solidarity in children at the age of 4 - 6 using children's television series "Sesame Street in Russia". Experience of scientifically proven modeling of directives and concepts in preschool children can be used in the production of specialized children's channels.
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