Abstract
A literature review in technology-based services (TBSs) revealed many research projects dealing with the attitudes of consumers towards technology-based service applications and the constructs influencing that relationship. However, there are still no reported research projects examining the differences on attitude and adoption of consumers towards different applications of technology-based services. This study addresses the gap in knowledge in point of the factors influencing consumer attitudes towards, and adoption of, technology-based services, by comparing four different applications of them. A conceptual model for the adoption process of technology-based services is developed and tested across four different applications of the e-service industry. Each survey respondent has to answer the same set of questions for all four categories. The results indicate that attitudes towards different technology-based service applications are separate and distinct from one another, and that attitude towards each technology-based service application differs, while it positively influences the actual future use in all of them.
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