Abstract
Purpose: The study strives to determine the outcomes of business intelligence (BI) adoption among Malaysian Higher Education Institutions and factors that affect its adoption. Research methodology: The research design is formulated in the context of a quantitative research strategy for this study. The study used the e-mail survey questionnaire as a method for collecting data. 769 public and private HEIs listed by the Malaysia Qualification Agency participated in the analysis. Structural Equation Mode (SEM) is utilized to collect data.Findings: Overall findings show that HEIs in Malaysia are at the moderate level of BI adoption. Technology: Complexity Environment: Competitive Pressure describes the significant factors of BI adoption among HEIs in Malaysia.Practical implications: The researcher also hopes that the model of this study can be used for analysing other IT adoptions in the context of the HEIs. Also, the researcher expects that the empirical finding in this research from the validated template will provide further knowledge of the benefits of HEIs adoption of BI in Malaysia.Originality/Value: There is insufficient research in the area of BI adoption in HEIs. The objective of this analysis is therefore to assess the factors and results of BI adoption by Malaysian HEIs. The researcher also expects that the model for this study may be used in the review of other IT adoptions in the HEI sense.
Highlights
The foundation of the power of the organization has shifted from property, finance and material to intangible assets (Olszak, 2016)
The model was tested by analysis of individual load, internal composite reliability (CR) and discriminatory validity to ensure the quality and reliability of the findings
Based on the Importance-Performance Matrix Analysis (IPMA) result, it is shown that a one-unit increase in competitive pressure performance would increase the performance of business intelligence (BI) adoption by 0.296 points
Summary
The foundation of the power of the organization has shifted from property, finance and material to intangible assets (Olszak, 2016). With the advancement of information technology, increased competition, fabulous product or service flexibility, and increased customer and stakeholder demands, organizations need to operate in a highly complex and dynamic environment. Organizations that maintain this vibrant atmosphere need to choose a timely, effective and efficient manner. BI can be employed by HEI administrators to assist in activities that generate massive amounts of data that can later be transformed into insights Among these include tracking semester enrolment figures, managing the HEIs financial year budgeting and measuring success of fundraising activities (JISC, 2016). According to Dressner (2018), the insurance industry leads all others into the penetration of BI adoption, followed by the technology industry, whereas HE has shown the low penetration of BI adoption
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