TECHNOLOGIES OF VIRTUAL AND AUGMENTED REALITY IN THE EXCURSION BUSINESS

Abstract

The tourism business, during the crisis, is faced with a number of challenges caused by a decrease in tourist activity at both the national and international levels. Therefore, it becomes important to search for new alternative technological solutions to provide interactive tourist information applications, tours or to provide users with opportunities to create interesting content. The very essence of augmented reality is more than just a novelty or a new frontier in applications. It will be one of the driving forces behind innovation in sales and marketing over the next decade. By using AR, promising companies will be able to improve the product they offer to their customers, which will lead to increased business opportunities and sales. The main features of using augmented reality tools are the correct development of the software from the point of view of design and presentation. Also an important element is the combination of augmented and virtual reality, placement of special signs, codes and images for interaction, or adapted applications for mobile and stationary devices. Also, at this stage of the development of these technologies, in some areas, sufficiently large investments may be needed to introduce augmented reality into the production and sales process. In the conditions of the current growth of global competition, this issue becomes very important, in order to be able to compete in the markets and to have the opportunity to attract and interest the majority of the audience and bring a new one. The general result of this research is obtaining this information, and delivering it to the audience and reviewing this material among specialists.