Abstract
Information and communication technology is an important factor for national, regional and local sustainable tourism development according to the long-term Croatian national strategic plan. New forms of information, such as web sites; new media, materials, political and social change, all influence tourists’ decisions when choosing specific destinations. The aim of this research is to determine, based on the analysis of the tourism media campaign, the relationship between new communication trends and the application of photography as a medium that influences the experience when choosing a destination and the importance of crucial information factors on web pages based on their technical and visual characteristics.
Highlights
Tourism relies on the application of new technologies’ modern trends, innovations, and software solutions in order to meet the individual needs of tourists
The results show that participants who were offered visual content of web site samples based on web tools that offer more choices on how to use the content, rated it more accessible, informative and credible when planning and organizing trips, and the analysis based on Tobii Eye Tracker X60 showed that the website sample "Šibenik" includes the presence of visual information of new network tools and confirms the presence of visual information through seven areas of interest of the total observed
The perception of the Republic of Croatia based on the research results of this element show that it is still perceived as a destination of the sea and the sun
Summary
Tourism relies on the application of new technologies’ modern trends, innovations, and software solutions in order to meet the individual needs of tourists. Web sites in tourism have changed the way people research, gather information, make decisions and share their experiences. When choosing their destination, tourists search the internet to explore offers, accommodation, and useful tips from other tourists. Following the preliminary results, which support the hypothesis of the importance and role of photography as an element that attracts and retains the user on the website and increases the amount of information, the authors in this scientific research analyze photography as one of the most important multimedia components reflected in the tourists’ destination selection based on the definition of the technical characteristics of the human face
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