Abstract
Case overview –This case contains detailed information about Walt Disney Co. that gives knowledge about its business environment, acquisitions & merger, market position & company performance. This study traces the reporting of the financial performance in Walt Disney as compared to the industry. Walt Disney was established in 1923 with a small sketch but now it is a giant as well as the market leader. Walt Disney is a market leader for a long time and is operating efficiently in the market. This case study illustrates its financial performance by comparing its financial data from 1999 to 2013. The company is growing year over year through acquisitions and mergers with the other firms. The company’s performance has been analyzed through various analysis and financial techniques to elaborate the actual financial condition of the company.The experiences gained from the current study will serve the businesses in entertainment industry through providing help full insights for the tactful strategies & elimination of financial risks. The unique analysis of the market helps to manage business environment. Also play a significant role in the development of a theoretical base for further research studies in the field of finance as well as for learning purposes.Expected learning outcomes – The objective of this case study is to demonstrate the critical success factors particularly in financial terms which provides a solid base for a business group to sustain its competitive position & market leader in the industry. The readers are expected to get numerous benefits from this case study. Like an understanding of calculation & interpretation of basis financial ratios & its implications for investors, creditors & financial managers which strengthen their decision making, and it also help researchers who keen about this industry, significance of various financial analyses for a business organization.
Highlights
The Walt Disney Company was found on October 16, 1923 began with Walt & Roy Disney brothers as animation studio
The Company has headquartered in Burbank, California, U.S.Mickey Mouse is the first cartoon character appeared in the animated movie named “Steamboat Willie”.WaltDisney name has symbolized innovation, creativity, true, decency, optimism and quality
Sincemodernizing the way people associate with sports, to creating new realities in interactive experiences, it is enthusiastic to submerging guests, audiences and consumers in never-before-seen ways (Thewaltdisneycompany.com)
Summary
The Walt Disney Company was found on October 16, 1923 began with Walt & Roy Disney brothers as animation studio. For more than nine decades, Walt Disney is the world’s leader & preeminent in the field of high quality family entertainment, with its multiplicity of diversified businesses and distinctive brands. The Company has headquartered in Burbank, California, U.S.Mickey Mouse is the first cartoon character appeared in the animated movie named “Steamboat Willie”.WaltDisney name has symbolized innovation, creativity, true, decency, optimism and quality. The major strength of Walt Disney is its incredible family of employees and cast participantsall over the world, each of whom bring unique passion, perspective and thoughts to work every day. It provides best quality entertainment for every member of the family and around the world. That made it a more expensive & innovational company than ever
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