Abstract
The diversity of colors has a particular impact on human consciousness. The study deals with the study of the characteristic of the color palette, in both - the inner world of human nature and media texts. For this purpose, various publicist texts (informative, analytical and artistic-publicist) were discussed with student groups (200 students in total) and questionnaire has shown different colors perceived by them while acknowledging with the texts. The survey revealed that 57% of respondents saw a green color in informative texts, in the case of listening to analytical texts, 63% of the students saw a red color, while 53% saw yellow color in the artistic-publicist texts. Thus, when discussing publicistic material of different nature, a predominance of green, red, and yellow colors was revealed in students' perceptions. Such a vision of colors in publicism regulates and harmonizes the inner world of a human being; all of these are the best way to ascend to a higher level of life.
Highlights
Beauty, charm, attraction, exaltation naturally "flow" into the society, in a particular person as the nourishment of the soul, the expression of faith and hope
As one of the literal signs of human comprehension, is the natural constituent of every particular fact, and its neglect is equivalent to the death of the reflection of the given particular fact
When discussing artistic-publicist texts, 63% of students preferred yellow, green and red colors were perceived by nine and eight per cent, the rest – by 7 per cent, and 13 per cent did not see any color
Summary
Charm, attraction, exaltation naturally "flow" into the society, in a particular person as the nourishment of the soul, the expression of faith and hope. Such a pleasant fact or event in a person is perceived with certain colors in his association. There is a palette of natural, wonderful, multitude of colors in the world gifted by God that requires people to just enjoy it and perceive this beauty. Humanity has created a multitude of colors in the history of its civilization, reflected in literature or painting, and in architecture, painting, music or the visual representation of a man. Attractive colors always captivate the eyes of a man, and his subconsciousness
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