SWOT ANALİZİ: MOBİLYA SEKTÖRÜ ÜZERİNE BİR ARAŞTIRMA

Abstract

Strategic management generally refers to the objectives of the enterprises and the ways they will follow in order to achieve these objectives. The implementation of a successful strategic management process helps to better evaluate internal and external opportunities and to take more appropriate measures to eliminate threats. SWOT analysis, which includes strengths, weaknesses, opportunities, and threats, is a technique that helps researchers or planners set and prioritize business objectives and further identify strategies to achieve them. The main purpose of this study is to present the current state of the furniture sector in Turkey and meta-analysis and analysis with a qualitative perspective. The furniture sector is one of the most developed in the world. Turkey, wooded area to be used in furniture production for raw materials is a wide geographical reach is much easier than in other countries. In order to evaluate all industrial conditions, the furniture sector is dealt with in SWOT view. Depending on the SWOT outputs, some relevant strategies are discussed. Estimates were interpreted in the light of a case study on practices and conditions in a furniture business in Karabük. Implementing a successful strategic management process in the furniture sector, which we are focusing on, will help to better evaluate internal and external opportunities and to take more appropriate measures to eliminate threats. This enterprise, which has a fragile structure especially in terms of demand and competition in the face of global developments, has to open up the concept of strategic management in order to better position against future uncertainties.