Abstract
Marketing is a social and management process that is carried out optimally by utilizing company resources to achieve large sales of goods or services and provide sales benefits oriented to customer satisfaction. Indirect marketing to minimize losses and threats to the company. This study aims to determine the strengths, weaknesses, opportunities and threats for the company. The research method used is qualitative research with an empirical approach in the form of information from research results. The data analysis technique used is data reduction, data presentation and drawing conclusions from the data. Based on the results of research with SWOT analysis shows that the company is in an unfavorable condition where there are many weaknesses and threats. For this reason, companies should switch to using a concentrated strategy to minimize costs.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
