Abstract

Abstract This chapter summarizes findings from three associated studies of visitors to the Swedish mountain region. The first two studies provide a holistic view, using national samples to examine current tourism patterns and recent trends in the Swedish mountain region. The third study focuses on a specific group (cross-country skiers; n=374) in a specific area (the southern Jämtland mountain region), with the purpose of modelling destination attributes. The chapter assesses the importance of selected attributes (distance, cost, shelters, scenery, and snowmobiles) in ski trip decisions, and how the market share varies as destination attributes change.

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