Abstract
Logistics activities, e.g., transportations of goods and people, are responsible for at least one-third of energy consumption and Green House Gas (GHG) emissions. About 70% of them are related to people’s mobility, with millions of cars moving every day. The people home-work logistics represents undoubtedly an important part of it since flows are concentrated on fixed time windows (beginning, lunch break, and end of the working day) creating huge traffic congestions and negative impacts on time, economics, and the environment. This study proposes an integrated model, summarized through a methodological framework, where three actors (companies, public administrations and local shops) work together aiming to economically incentivize the use of sustainable mobility systems. Three are the main elements of the proposed sustainable people home-work logistics model: (1) the economic self-sustainability of the incentives, funded in different ways by the actors, (2) the scalability, thanks to the possibility to add new territories to the project and (3) the territorial circular economy generated thanks to the incentive’s destinations and the public-private integration. Starting from survey questionnaires and territorial attributes, sustainable mobility ways are defined. Then, participant workers are monitored by activating a mobile app, called Ecoattivi, during their home-work journeys. In such a way, workers can directly analyze their sustainable mobility and reach the possibility to accumulate and spend money in local shops as a function of the saved CO2. On the other hand, companies and public administrations compete in a special ranking for sustainable mobility. The methodological framework has been applied to a real case study in the Chiampo Valley, in the northeast of Italy, where about 10 small towns and dozens of companies in 2020 started the “Bike to Work Valchiampo” project.
Highlights
The rapid growth of the world population and economic development cause an increasing demand for vehicle travel in metropolitan areas, and an increase in energy consumption and Green House Gas (GHG) emission
The sustainable people home-work logistics framework aims to promote workers in using bicycles for the home-work logistics with incentives that can be used in the neighboring shops
The traffic congestion is reduced, and it promotes a local circular economy generated thanks to the incentive’s destinations; the framework is characterized by the economic self-sustainability of the incentives and the scalability, thanks to the possibility to add new areas to the project
Summary
The rapid growth of the world population and economic development cause an increasing demand for vehicle travel in metropolitan areas, and an increase in energy consumption and GHG emission. This study proposes an integrated IBTDM methodological framework where 3 actors, i.e., companies, public administrations, and local shops, work together to economically incentivize the use of sustainable mobility systems. The sustainable people home-work logistics framework aims to promote workers in using bicycles (and potentially other sustainable mobility systems) for the home-work logistics with incentives that can be used in the neighboring shops In this way, the traffic congestion is reduced, and it promotes a local circular economy generated thanks to the incentive’s destinations; the framework is characterized by the economic self-sustainability of the incentives and the scalability, thanks to the possibility to add new areas to the project.
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