Abstract
Tourism is a phenomenon that dates back to ancient times. Ancient Greek philosophers recognised, adopted, and promoted the concept of rest-based tourism. Ecotourism is a particular type of tourism that connects with activities that take place in nature, without harming it, along with the herbal and animal wealth. According to estimates, the global ecotourism industry is currently booming due to various reasons, and it is becoming an important factor of sustainable regional development. This article presents the vision, work, and outcomes of project AdVENt, a project focusing natively in sustainable ecotourism through natural science and technological innovation. AdVENt’s study area includes the National Parks of Oiti (or Oeta) and Parnassus in Central Greece, where there is a remarkable native flora with a high endemism rate integrated with areas of cultural value and national and European hiking routes and paths of varying difficulty.
Highlights
Tourism is a phenomenon that dates back to ancient times
This study identified four (4) Augmented Reality (AR) design factors to be taken into account, namely, the visitor, the organisational, the stakeholder, and the economic factor, and set a preliminary framework of principles and guidelines for AR in tourism
This study presents an overview of the innovations in AdVENt that bring new tools and possibilities towards sustainable regional development
Summary
These parks provide the visitors with a variety of natural and cultural “gems” and a wide range of outdoor activities. The plateaus of Oiti, which cover about 10% of its area, and its rocky slopes, host the rarest and most interesting plant species, such as the local endemic flower Veronica oetaea and a species of wild onion, Allium lagarophyllum. The forests of Oiti host a wide variety of fauna, of both common/widespread species, such as roe deer, wild boar, fox, hare, wildcat, etc., and rare and threatened species, such as the Balkan chamois Mountain Oiti is the fifth highest mountain of central Greece, and its highest peak is Pyrgos (2152 m) (The Management Body of mountain Oiti National Park, https://oiti.gr/en/home/, accessed on 20 December 2021) [23]
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