Abstract
One of the most important strategic aims of Serbian economic development is supporting of the villages sustainable development through rural economy diversification where rural tourism development has an important place. In spite of this model of tourism importance recognition as a possible way of rural areas development, Serbia is in an opening phase of. Although there are several positive examples, it is significant that recent projects haven't been established according to national and European development programs, but according to private initiatives of individuals and groups. Rural tourism is an important component of integrated and sustainable development and revitalization of villages, as well an an important factor in encouraging the development of local agricultural and non-farmer activities in rural areas and villages, and also a special incentive to employment. This work highlights the importance of rural tourism in the function of the revitalization of the village, focusing on the challenges of the environment and the possible directions of development in the context of creating a recognizable tourist product and brand of rural tourism in Vojvodina.
Highlights
Sustainable and Rural Development, in world terms, first promoted in the document Agenda 21, the global plan of action for achieving sustainable development in the XXI-st century, brought to the United Nations Conference on Environment and Development (UN Conference on Environment and Development), held in Rio de Janeiro in June in 1992 (Lopandić, 2004).In 2005 European Commission has launched a new touristic strategy “According to stronger partnership for European tourism”
The Tourism Development Strategy in Serbia was established selective approach, where rural tourism is treated as a priority under those types of tourism related to the special interests
Modern touristic tendencies in many countries of European Union, in many strategies of region and rural areas adjoined village tourism which helps in inhabitants detaining in the place, new working places creation and have contribution in socio economic advancement of backward areas
Summary
Sustainable and Rural Development, in world terms, first promoted in the document Agenda 21, the global plan of action for achieving sustainable development in the XXI-st century, brought to the United Nations Conference on Environment and Development (UN Conference on Environment and Development), held in Rio de Janeiro in June in 1992 (Lopandić, 2004). In 2005 European Commission has launched a new touristic strategy “According to stronger partnership for European tourism”. Revived policy of sustainable tourism was suggested through Lisbon strategy in February 2005 and three key directives of future development were emphasised: 1) challenge of growth and employment, 2) challenge within tourism and 3) dialogue and partnership between interest holders (stake holders) in tourism (Lopandić, 2007). Marketing experts in 21 century are increasingly aware of the need to possess a more complete and more connected approach that goes beyond the traditional application of marketing concepts (Mihić, Andrejević, & Mihajlović, 2012a)
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