Abstract
The purpose of this paper is to compare the attitudes of male and female rice growers towards environmental sustainability and identify the constructs that will influence their attitudes and behaviors. A survey methodology with systematic sampling techniques was used to select 181 households in four villages’ of Kazeroon, Iran. Results indicated that women farmers’ attitudes were more positive toward sustainability. A model was developed to explain farmers’ attitudes and behavior toward environmental sustainability. Finally, the determinants of sustainable agriculture attitudes and behavior are discussed.
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