Abstract
Conscious use of resources without exceeding renewal capacity is a global priority for business. Developing sustainable behavior is important for the wine industry recognizing that pursuing sustainability is a challenge influencing food consumption behavior. The experience of wine tourism is clearly linked to sustainable and cultural aspects of the wine-producing region. Wine tourism occupies a particularly challenging position as a bridge between environment and society to achieve economic benefits by being more efficient. Furthermore, the combination of wine tourism and wine production is formed by the interaction of consumers with wine production teams and management systems. The goal of this chapter is two-fold: to have a better understanding of the visitors ‘perception and preferences regarding sustainable wine tourism and comprehend sustainable practices from Gramona Wineries. Findings may shed some light on the role of sustainability in the wine industry impacting consumers and relations with stakeholders.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
