Abstract
French tourist space : a tunisian voyage. Elements for a semiotic analysis. — A considerable difference exists between tourist space and the space of the tourist, the former being external to the subject, and the latter internal. Tourist space is directly observable, while the space of the tourist can only be inferred via analysis of traces, indicators and signs disseminated through « global discourse ». The procedure used in approaching this interior space has been a semiotic analysis of a publicity campaign in France. The campaign itself was regarded not only as a discourse of information but also the point of symbolic refraction of imaginary tourist space.
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