Abstract
Abstract On the world stage, Brazil is the third largest world fruit producer. However, purchasing fruit companies are suffering from the effects of fluctuations in production and demand, inefficiency in production and information trade, lack of understanding of the dynamics of supply and reduction in profitability for all members of the fruit production chain. The supply chain management has been touted as one of the ways to reduce this volatility and improve outcomes for all involved with the supply chain. However, results of recent researches do not relate it directly to the fruit industry. To solve this problem, the present research aimed to analyze the planning and management of the supply chain of a fruit purchasing company and identify contributions and improvements to the theories and methods related to supply chain management to propose a method for planning and management the supply chain of fruit purchasing companies. It was conducted a case study from a mango fruit purchasing company using interviews with industry experts to assess the applicability, functionality and usefulness from the managerial point of view of the proposed method. Data analysis was done through the cross analysis of the methods of the supply chain management and the description of the case. The results of the study allowed the development of a method for planning and management the supply chain of fruit purchasing company. With the proposition of this method is expected to contribute with a sequence of steps to assist in planning and management of supply chain managers and specialists from a fruit purchasing company.
Highlights
The business environment has undergone changes in behavior and managerial decisions that have required a new strategic positioning
Fruit production accounted for 10% of the agricultural GDP and 40 million tons of total production in 2005 for the Brazilian market (EMBRAPA, 2011, IBGE, 2011)
The present study was conducted through a descriptive and qualitative research using a case study method of a company involved in coordinating the management of the supply chain on fruit purchases in Brazil
Summary
The business environment has undergone changes in behavior and managerial decisions that have required a new strategic positioning. Among the important sectors for the Brazilian economy, one that stands out is the fruit sector. The fresh fruit market handled more than 40 million tons in 2015 and a harvested area of approximately two million hectares (IBGE, 2015). Brazil occupies the third largest production of this segment in the world and has accumulated positive trade balances since 1999 (FAULIN; AZEVEDO, 2003; IBRAF, 2010). Fruit production accounted for 10% of the agricultural GDP and 40 million tons of total production in 2005 for the Brazilian market (EMBRAPA, 2011, IBGE, 2011). In Brazil it is estimated the per capita consumption of hortifruti products of 19 kg / inhabitant / year and in European countries this value reaches 120 kg / inhabitant / year (FAULIN; AZEVEDO, 2003)
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