Supply Chain Management to Optimize One Stop Fish Trading

Abstract

One of the functions of the supply chain system is to provide the right products and services, at the right place, at the right time, and at the desired conditions by still providing optimal contribution to the company. Supply Chain Management is the management of various activities in order to obtain raw materials, followed by transformation activities so that they become products in the process, then become finished products and forwarded to delivery to consumers through the distribution system. The purpose of this study is to improve the welfare of fishermen as fish producers in order to be given equal opportunities in competing to get consumers directly, as well as to provide convenience to consumers who buy fish in accessing information on the location of fish marketing institutions and the selling price of fish. The fish marketing system that has been going on so far have to pass several stages. With such marketing system, consumers do not buy directly from producers. This can be caused by a lack of consumer information on the location and location of fish producers in their environment. By purchasing directly from producers, it can also increase the economy of fishermen as fish producers. Based on this reason, this research creates a model to cut the supply chain of fish sales distribution. The method used is the Supply Chain Operation Reference (SCOR) model and rule based and action Research. The result of this study is the use of the Supply Chain Management model in the One Stop Fish Marketing Information System, which is expected that fishermen will have their own target markets that can directly buy fish from fishermen as the main producers of fish.