Abstract
APL has been in use at Rowntree Mackintosh since late 1978; during this time it has developed from an initial application to "little local systems" to play a vital role in the supply-chain management of the company. APL systems are now deeply embedded in all stages of company operations, from recipe modelling to the scheduling of raw materials, from five-year planning to detailed shift-by-shift production scheduling.This paper sets out to explain the critical success factors which encouraged the directors of Rowntree Mackintosh to entrust such a vital part of their business operations to an obscure Greek language which executes backwards.
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