Abstract
Xenocentrism is a phenomenon that has recently been embedded in people's lives, especially students, where they feel a culture-based tendency to value other cultures more than their own, which can manifest in various ways. In practice, xenocentrism can indirectly pose a threat to the identity and national integrity of the Indonesian nation. Therefore, this study was conducted to show the superiority of foreign cultures within the scope of the observed ITB students and how the decline of nationalism was seen from the implementation of foreign cultures within the scope of ITB students. The research method used in this research is descriptive research. The sample used is the students of the Bandung Institute of Technology with a total of 247 respondents. The respondent sampling method used is the method of convenience samples or accidental samples and also purposive. The benefit of this research is to build awareness of ITB students on the importance of respecting the nation's culture and fostering national integrity in the lives of ITB students. The results showed that the level of xenocentrism in ITB was not too high, although overall the level of xenocentrism in Indonesia was quite high.
Highlights
Perkembangan zaman yang berdampak pada terbukanya akses informasi mengakibatkan berbagai tantangan baru
The results showed that the level of xenocentrism in ITB was not too high, although overall the level of xenocentrism in Indonesia was quite high
Al-Bayan: Media Kajian dan Pengembangan Ilmu Dakwah, 24(1)
Summary
Perkembangan zaman membawa banyak sekali perubahan dalam kehidupan berbangsa dan bernegara, khususnya di Indonesia. Perasaan inferior terhadap budaya lokal harus dihindari agar keberagaman budaya yang dimiliki tetap terjaga dan menjadi suatu identitas kuat bagi bangsa Indonesia, bukan menjadi sebaliknya. Dalam literatur dan penelitian mengenai xenosentrisme dijelaskan bahwa banyak dari masyarakat Indonesia mengaku mencintai produk dalam negeri, tetapi sedikit masyarakat Indonesia yang tertarik untuk membeli produk dalam negeri. Mahasiswa harus memiliki rasa nasionalisme yang tinggi untuk bangsanya agar negara yang mereka tempati dapat mengalami kemajuan. Penelitian mengenai sikap xenosentrisme di kalangan mahasiswa ini masih sangat minim. Hal ini penting untuk diteliti karena tanpa disadari mahasiswa sendirilah yang menjadi penyebar sikap xenosentrisme kepada lingkungan sekitarnya. Hasil studi ini diharapkan dapat menjadi gambaran bagi masyarakat Indonesia mengenai kondisi xenosentrisme di Indonesia, khususnya di kalangan mahasiswa Institut Teknologi Bandung. Masyarakat Indonesia secara kolektif dapat mengevaluasi dirinya dan bersama-sama kembali memahami kekayaan budaya Indonesia sebagai identitas bangsa
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