Abstract
The Art of War, by the ancient Chinese military theorist Sun Tzu, is the most famous work on military operation in ancient China and the books have been repeatedly translated, investigated and discussed. Today, Sun Tzu’s The Art of War remains a compulsory text in major military schools around the world and its influences on twentieth century military thinking is undisputed. Also in recent times, the use of military strategies in the business and management contexts is increasing. This paper proposes a set of criteria based on Sun Tzu’s philosophy for evaluation of business management strategies against the world class business excellence models. The total quality management models of the European Quality Award and the Malcolm Baldrige National Quality Award are used to compare with Sun Tzu’s business management strategy model developed under the quality function deployment (QFD) methodology. The results of the QFD methodology can be used as performance indicators showing organisations’ improvement priorities for self‐assessment.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
