SUGGESTIVE LINGUISTICS: SPECIFICITY AND CORE METHODS

Abstract

The article aims at highlighting the specificity of Suggestive Linguistics as a modern and highly demanded science that studies the influential, suggestive function of communication. The aim is achieved via detailing the tasks of specification of the main provisions of Suggestive Linguistics and the main technologies and methods used within its framework, which are presented in order to emphasize the importance of further studies within the aforementioned field of knowledge, since it is directed mainly onto the implementation of the predictedable impact on the interlocutor/audience due to the specificity of linguistic construction. The basic rules, namely the postulates of Suggestive Linguistics are thoroughly interpreted, since they fully characterize the basic grounds of the science, its main rules, i.e. «language as a whole can be considered as a suggestive phenomenon, therefore the main attention is paid to the communicative-voluntative (suggestive) function of language», «Suggestive Linguistics is dynamic in terms of its research subject», «linguistic suggestion is probabilistic in nature, aimed at overcoming the norms present in each synchronous slice of the language», «any suggestive components have a symbolic two-sided character, that is, they constitute the unity of form and content» and other ones. Sufficient methods of influence utilized within the network of Suggestive Linguistics, including individual and group methods of hypnosis, verbal mythologizing of the personality, methods of automythologizing, phonosemantic suggestive analysis and construction are briefly characterized. Thus, it is proved that the novelty and creativity of Suggestive Linguistics, as well as its focus on the study of both the verbal and non-verbal side of suggestion, make this science the most relevant for the study of any suggestive contexts.