Abstract
Technology can only do so much when it comes to digital asset management (DAM). Knowing your audiences, what they want and why they want it is even more important than what the technology is capable of providing. Without their cooperation even the most advanced and intelligent systems will prove to be a waste of money. This paper explores the major personality types present in most organizations and how to stack the odds in your favor to encourage a successful DAM program.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
