Abstract
Small businesses face unique challenges, including how success is defined. Understanding how different small business owners define success provides an alternative lens to help explain entrepreneurship and how to evaluate the efficacy of a small enterprise. Because some traditional measures of success (for example, promotions, salary increases) are unavailable to these business owners, we describe and explore the definitions of and relationship between business and personal success. We examine survey responses from a sample of sole proprietors of accounting practices. Controlling for business and personal characteristics, we find that two factors, Client Satisfaction and Personal Success, are most important in defining business success while personal success is more closely related to the business success factor of Personal Success than to Client Satisfaction.
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