Abstract
This chapter introduces the Alpha male, offering an example of this ideological figure and discussing its popularization in Anglophone North American contexts, using the example of its interpolation in a popular US television series. It continues by sketching out the book as a whole, including the foci and objectives of different chapters, while also situating this work within a broader field of critical linguistics. Further addressed are author positionality and the influence of author stance on description, interpretation, and analysis.
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