Abstract
With the development of the mobile internet and the intensification of the differentiated behaviour of communication audiences, there are many challenges and difficulties in content dissemination to younger generations about promoting Traditional Chinese Medicine (TCM) and improving health-related behaviour. Current literature lacks information on the association between knowledge, attitude, practice, and campus culture construction. This article investigates the relationship between traditiona Chinese medicine (TCM) campus culture construction and health-related knowledge, attitudes, and practices (KAP) among primary campus students in China. It employed structural equation modelling (SEM) to analyze the data. For this study, the data was collected through an online questionnaire from a group of students. Exploratory factor analysis (EFA) and Confirmatory FactorAnalysis (CFA) was conducted on data for validation and reliability. The study contributes to the existing literature by providing empirical evidence on the influence of TCM campus culture construction on health-related KAP among primary campus students.
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