Abstract
This study aims to explore the factors affecting the competitiveness of seafood exporters in the Mekong Delta by surveying 200 people who are leaders and managers of exporting enterprises seafood exports in the region. The results show that the factors affecting competitiveness are measured by 10 components in order of importance: (1) Research and development capacity, (2) Brand competitiveness, (3) Human resource capacity, (4) Production technology capacity, (5) Business relationship development capacity, (6) Marketing capacity, (7) Management capacity, (8) Capacity price competitiveness, (9) Financial capacity, (10)Commercial dispute handling capacity. The study makes several recommendations to the leaders of seafood export enterprises to improve their competitiveness. References Hoang, T.T. (2011). Improving competitiveness of Vietnamese seafood export enterprises by 2020. Doctoral thesis. Ho Chi Minh City: University of Economics Ho Chi Minh City. Ministry of Agriculture and Rural Development. (2010). Vietnam Fisheries Development Strategy to 2020. Hanoi. Nguyen, D.T & Nguyen, T.M.T (2008). Research on dynamic competitiveness of Vietnamese enterprises in Ho Chi Minh City. The scientific research topic is mentioned in the Set No. B2007-09-46-TD. Vietnam: University of Economics Ho Chi Minh City. Porter, M. E. (1980). Competitive Strategy Techniques for Analyzing Industries and Competitors. US: New York Free Press 1980. Porter, M. (1990). National competitive advantage. Ho Chi Minh City: Young Thanh, N.V. (2005). Enhancing the competitiveness of Vietnamese enterprises in the current period", Economic Development Magazine, November issue Quy, P.T. (2005). Policies and solutions to improve the competitiveness of Vietnam's export aquatic products in the process of international economic integration. Research project at ministerial level, MS B2004.38.80
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