Abstract
In India, real estate is the second largest employer after agriculture and is stated to grow at 30 per cent over the next decade. Reacting to an increasingly updated customer base and bearing in mind the aspect of globalisation, Indian real estate developers will have to shift gears and accept fresh challenges. This research report has been carried out so as to assess the impact of customer relationship management on customer retention with reference to real estate sector. Various research studies have been reviewed so as to assess the present state of CRM adoption within the real estate sector and then recommendations have been put forth. Thus, this research report is a comprehensive briefing with respect to how can real estate organizations benefit from CRM and how can adoption of CRM be augmented in this sector for the benefit of organizations as well as consumers.
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