Abstract
In contemporary society, there has been a noticeable shift towards the adoption of cosmetics by men. However, it is evident that only a limited number of companies have integrated environmentally conscious marketing strategies into the promotion and sale of such products. This research endeavor seeks to elucidate the intricate relationship between Ecological Culture and the consumption of beauty products among male university students. The study employs rigorous statistical analysis to explore the extent to which ecological culture influences men's preferences for beauty products, revealing a moderate effect with a bilateral significance level of 0.002. This investigation underscores the significance of comprehending and incorporating ecological culture into the realm of men's beauty product consumption. The findings emphasize the imperative nature of considering ecological factors when making responsible purchases of such commodities. By shedding light on this connection, this research contributes valuable insights into the evolving landscape of the beauty product industry, urging both academia and businesses to further explore sustainable marketing strategies to cater to the ecological preferences of their male clientele.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: International Journal of ADVANCED AND APPLIED SCIENCES
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
