Abstract

The relevance of the study is the need to study current trends in the global online employment market in developed and developing countries in order to level out possible imbalances in the labor market in the context of digital development.The purpose of the study is to conduct a comparative analysis and identify the features of the participation of the population of the BRICS and OECD countries in the functioning of the global online labor market at the present stage, as well as to determine measures to ensure the balanced development of the traditional labor market in the implementation of new forms of online employment.The objectives of the study are to identify the level of formation of the basic conditions for the access of the population of some BRICS and OECD countries to the global online labor market; to determine trends in the participation of the population of the BRICS and OECD countries in the global online labor market; to form recommendations to ensure the balanced development of the traditional market in the conditions of the activation of the online labor market.Methodology. The study was conducted using the method of content analysis of information from open sources, methods of comparative and economic analysis. The results of data analysis are presented using systematization methods, tabular and graphical methods. The formation of recommendations is provided by the use of the logical method, as well as analysis and synthesis.Results. The gap in the level of formation of basic conditions for access to digital infrastructure between the BRICS and OECD countries has been revealed, which determines their differences in the use of the potential of the global online labor market. It has been established that the global online labor market is generally more preferable for employers from developed OECD countries and specialists from developing BRICS countries. The directions of expanding the possibilities of using the potential of the global online labor market for the BRICS and OECD countries are substantiated.Conclusion. The analysis confirmed the authors' assumption that there are significant differences between developed and developing countries in using the potential of public participation in the global online labor market.

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