Abstract
<em><span style="color: #550055;">The purpose of this research is to explore accountability</span> practice applied in a franchise school in Malang, which critically analyzed based on Habermas Critical Theory. The primary data was collected by interviewing the owner of the franchise and through direct observation towards the school activities. The result shows that market accountability was established in the form of?? social media and mass media documentations. In particular to this school, the market<span style="color: #550055;"> accountability described as a mechanism to</span> reach parents satisfaction and to attract new students and investors, which seem to be dominant motivation in practice. It was contrary to the initial mission which stated that the?? school should be run based on social interest. At last, this paper is expected to<span style="color: #550055;"> enrich the study about accountability.</span></em>
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: Journal of Research and Applications: Accounting and Management
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
