Abstract

The purpose of this study is to conduct a research on the feasibility study aimed to find out whether the construction is feasible or not feasible to be built on the Bumi Batara Villa Housing development project in Ponorogo. In marketing market analysis by distributing questionnaires. Technical analysis uses the Building Base Coefficient (KDB), the Building Floor Coefficient (KLB), and the Green Base Coefficient (KDH). While those used in financial analysis are Net Present Value (NPV), Benefit Cost Ratio (BCR), Internal Rate of Return (IRR), and Payback Period (PP) that are used as parameters with home sales are considered 100% during the investment plan year to 4. Land optimization of house type and land is effective by using the simplex method, for financial feasibility declared feasible by getting a profit. With revenues earned over 4 years with 76 units sold in the amount of Rp.41,813,360,829.57 and expenses in the amount of Rp.38,218,442,595.37. Then do the land optimization to make maximum use of the existing land of 10,157 m2 with a community interest of 124 units and a maximum profit of Rp.9,030,171,549.18 was obtained.

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