Abstract
Purpose – This paper seeks to analyse how excellence and diversity are addressed in student recruitment strategies, and how these strategies are developed in eight Norwegian higher education institutions.Design/methodology/approach – The study utilises a theoretical perspective that asserts that strategy is developed through practice. The authors have combined document analysis with qualitative interviews to investigate the development of institutional student recruitment strategies, their characteristics and their links to the individual institution's profile and ambitions.Findings – The study reveals that student recruitment strategies are often grounded in inherent institutional identities, while at the same time responding to external ideas about excellence and diversity. The study also finds that higher education institutions show significant creativity in trying to adapt to these ideas and general trends, while at the same time maintaining their own characteristics and traditions. Findings suggest t...
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
