Abstract
The success of an athletic program is often defined by wins and losses. According to the sporting success framework (De Bosscher et al., 2006) as well as the athlete development literacy (ADL) model (Livengood et al., 2015), athlete development contributes to athletic achievement. The purpose of this study is to investigate the relationship between athlete development personnel resources and winning success at NCAA Division I institutions. A total of 150 universities were included in this study. Utilizing the ADL model (Livengood et al. 2015) of personal and player development literacies, athletic department personnel selected for this study included: academic advisors, athletic trainers, doctors, learning specialists, nutritionists, mental health professionals, physical therapists, sport psychologists, as well as strength and conditioning coaches. Winning success was measured using the final 2017-18 Learfield IMG Directors’ Cup standings (Directors’ Cup, 2019). The results suggest that athletic trainers, learning specialists, and sport psychologists significantly contribute to winning success. As such, athletic departments should appropriately invest in athlete development specialists.
Highlights
The success of an intercollegiate athletic program encompasses four components: educational, ethical, financial, and winning (Smart & Wolfe, 2000)
The purpose of this study was to investigate the relationship between athlete development personnel resources and winning success at National College Athletic Association (NCAA) Division I membership institutions
Three personnel variables were statistically significant predictors: athletic trainers (β =.26, p < .05), learning specialists (β =.18, p < .05), and sport psychologists (β =.13, p < .05). These results suggest that athletic trainers, learning specialists, and sport psychologists contribute the strongest among other staff members to the winning success of Division I athletic departments
Summary
The success of an intercollegiate athletic program encompasses four components: educational, ethical, financial, and winning (Smart & Wolfe, 2000). The prestige of an institution of higher learning often relies on the athletic achievements accomplished by the sport programs and not the accomplishments within the classroom (e.g., Humphreys & Mondello, 2007; Won & Chelladurai, 2016). Studies have determined a winning intercollegiate athletic program increases student admission applications (e.g., Anderson, 2017; Pope & Pope, 2009, 2014) and financial donations (Anderson, 2017; Humphreys & Mondello, 2007). As a result, winning has become the priority, for National College Athletic Association (NCAA) Division I membership institutions. Winning has become the top priority due to the perceived notoriety athletic success can bring institutions of higher learning
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