Abstract
The text of the article presentы the images with which the newspaper «Pionerskaya Pravda» carried out educational influence. The result of the analysis was a list of condemned social phenomena that were positioned as negative in the texts, requiring an appropriate response from teenagers. Based on the construction of traditional practices of outdoors games, the main cultural scheme can be modeled, where the positive image is similar to the driver, who “searches” and “chases”, “catches up”, and the negative — “hides”, “runs away, dodges”. In the analyzed materials, we can see such cultural practices of educational influence as reformatting the adolescent adventure, in addition, the ideological intransigence to children's pranks draws attention.
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