Structural Examination of Hedonic and Functional Satisfaction in Hotels: The Role of Aesthetics, Uniqueness, Haptics, and Social Media Reputation

This study contributes to examining the influence of cafe atmosphere and food quality on revisit intention, with customer satisfaction as a mediating variable at Kopi Janji Jiwa. A quantitative method was employed using purposive sampling, involving 273 respondents. Data were analyzed using SmartPLS 4 with the Partial Least Squares Structural Equation Modeling (PLS-SEM) approach. The hypothesis testing revealed that both cafe atmosphere and food quality significantly affect customer satisfaction. Furthermore, food quality and satisfaction directly influence revisit intention. However, cafe atmosphere does not have a direct impact on revisit intention but shows an indirect effect through customer satisfaction. These findings emphasize that food quality and cafe atmosphere play a crucial role in shaping customer satisfaction, which in turn drives revisit intention. Although cafe atmosphere was not found to have a direct effect, its influence becomes significant when customers are satisfied.This study contributes to examining the influence of cafe atmosphere and food quality on revisit intention, with customer satisfaction as a mediating variable at Kopi Janji Jiwa. A quantitative method was employed using purposive sampling, involving 273 respondents. Data were analyzed using SmartPLS 4 with the Partial Least Squares Structural Equation Modeling (PLS-SEM) approach. The hypothesis testing revealed that both cafe atmosphere and food quality significantly affect customer satisfaction. Furthermore, food quality and satisfaction directly influence revisit intention. However, cafe atmosphere does not have a direct impact on revisit intention but shows an indirect effect through customer satisfaction. These findings emphasize that food quality and cafe atmosphere play a crucial role in shaping customer satisfaction, which in turn drives revisit intention. Although cafe atmosphere was not found to have a direct effect, its influence becomes significant when customers are satisfied.

This study investigates the mediating role of electronic word-of-mouth (e-WOM) between the marketing mix, tourist experience, and revisit intentions, and examines how tourist motivation moderates the e-WOM–revisit intention relationship. Data from 300 tourists who had recently visited Taiwan were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that e-WOM significantly mediates the relationship between both the marketing mix and tourist experience on revisit intentions. A well-executed marketing mix and positive experiences encourage tourists to share their experiences online, which increases their likelihood of revisiting. The moderating analysis reveals that the influence of e-WOM on revisit intentions is stronger for tourists seeking personal enjoyment compared to transactional motives. This study contributes to consumer behavior theory by highlighting how intrinsic motivations amplify the impact of e-WOM. Practically, it offers strategies for fostering e-WOM through personalized experiences, social media engagement, and emerging technologies like AI and augmented reality. Future research should adopt longitudinal designs to capture evolving tourist behavior and explore the role of social media influencers on platforms such as TikTok. The findings underscore the importance of e-WOM in shaping tourist behavior, offering practical insights for destination marketers to enhance engagement and revisit intentions.

Research Aims: This study investigates the role of Digital Engagement in mediating the relationship between Marketing Mix, Destination Image, and Revisit Intentions in the tourism industry. It also examines how Technology Adoption and Memorable Tourism Experiences moderate this relationship, providing a deeper understanding of the factors that enhance tourist loyalty in a digitally driven travel environment. Design/Methodology/Approach: A quantitative research design using Partial Least Squares Structural Equation Modeling (PLS-SEM) was applied to analyze survey data collected from international tourists who visited Taiwan. The study assessed the direct, indirect, and moderating effects of key tourism variables using reliability and validity tests, structural modeling, and mediation-moderation analysis. Research Findings: The results confirm that Marketing Mix and Destination Image positively influence Digital Engagement, which in turn has a significant impact on Revisit Intentions. Digital Engagement fully or partially mediates the effects of Marketing Mix and Destination Image, reinforcing the importance of online interactions, user-generated content, and social media engagement in shaping travel behavior. Additionally, Technology Adoption strengthens the effect of Digital Engagement on Revisit Intentions, while Memorable Tourism Experiences enhance this relationship, indicating that emotionally rich and technology-supported tourism experiences drive repeat visits. Theoretical Contribution/Originality: This study extends the Stimulus-Organism-Response (S-O-R) framework by demonstrating how Digital Engagement serves as a key psychological mechanism linking external tourism stimuli to behavioral outcomes. It also introduces Technology Adoption and Memorable Tourism Experiences as moderators, offering a more nuanced understanding of how digital interactions and personal travel experiences influence long-term destination loyalty. Practitioner/Policy Implication: The findings suggest that destination marketers and tourism policymakers should invest in interactive digital strategies, smart tourism technologies, and immersive visitor experiences to encourage repeat visits. Enhancing social media campaigns, AI-driven tourism services, and user-generated content initiatives can significantly improve Digital Engagement and long-term destination loyalty. Additionally, designing culturally enriching and emotionally memorable travel experiences can further strengthen tourists' attachment to a destination. Research Limitations/Implications: This study is limited by its cross-sectional design, which restricts the ability to track changes in tourist behavior over time. Future research should adopt a longitudinal approach to examine how Digital Engagement and Revisit Intentions evolve post-travel. Additionally, while this study focuses on Taiwan's international tourism sector, future research could explore its applicability in different cultural and regional contexts to enhance generalizability.

This research seeks to examine the effect of service quality on revisit intention, with customer satisfaction acting as a mediating variable, at Adiksi Coffee in Bandar Lampung. The study employed a survey method using questionnaires, gathering responses from 160 individuals who had previously visited Adiksi Coffee. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to assess the relationships among service quality, customer satisfaction, and revisit intention. The analysis utilized the SERVQUAL dimensions for measuring service quality, alongside performance, expenses and overall expectation dimensions for customer satisfaction, and the Theory of Planned Behavior (TPB) dimensions for revisit intention. The findings revealed that service quality significantly and positively influences customer satisfaction; service quality also directly and positively impacts revisit intention. Additionally, customer satisfaction was found to have a significant positive effect on revisit intention and served as a mediator in the relationship between service quality and revisit intention. This study highlights the critical role of service quality in shaping customer satisfaction and revisit intention within the coffee shop sector, particularly at Adiksi Coffee. These insights offer valuable practical implications for coffee shop operators aiming to enhance customer satisfaction and encourage repeat visits by focusing on service quality improvements.

This study attempts to determine tourists’ re-visit intention towards community based tourism destinations in the context of a developing country. Tourists’ anthropogenic value, hedonic value and destination attachment are investigated to determine what contributes to tourists’ re-visit intention. In this study, a causal research design was adopted, and employed descriptive and Partial Least Squares-Structural Equation Modelling (PLSSEM). This study surveyed 216 tourists from different community-based tourism destinations in Sarawak, Malaysia. Findings of this study provide partial supports towards the effect of anthropogenic value and hedonic value on tourists’ re-visit intention towards community-based tourism destinations, mediated by destination attachment. The study suggests to practitioners that it is crucial to understand the impact of tourists’ anthropogenic value and hedonic value, as well as destination attachment and re-visit intention, especially, in developing effective marketing strategies for better market segmentation and targeting. Thus, the outcome of this study will help to expand the current knowledge on similar areas of community based tourism destinations, and contributively effect of anthropogenic value, hedonic value and destination attachment on re-visit intention towards community-based tourism destination in a developing country context.

This study attempts to determine tourists’ re-visit intention towards community based tourism destinations in the context of a developing country. Tourists’ anthropogenic value, hedonic value and destination attachment are investigated to determine what contributes to tourists’ re-visit intention. In this study, a causal research design was adopted, and employed descriptive and Partial Least Squares-Structural Equation Modelling (PLSSEM). This study surveyed 216 tourists from different community-based tourism destinations in Sarawak, Malaysia. Findings of this study provide partial supports towards the effect of anthropogenic value and hedonic value on tourists’ re-visit intention towards community-based tourism destinations, mediated by destination attachment. The study suggests to practitioners that it is crucial to understand the impact of tourists’ anthropogenic value and hedonic value, as well as destination attachment and re-visit intention, especially, in developing effective marketing strategies for better market segmentation and targeting. Thus, the outcome of this study will help to expand the current knowledge on similar areas of community based tourism destinations, and contributively effect of anthropogenic value, hedonic value and destination attachment on re-visit intention towards community-based tourism destination in a developing country context.

Background and Purpose: The specialty coffee industry is rapidly evolving, driven by consumer demand for unique and immersive experiences. This study investigates the influence of experienscape components—sensory, functional, social, natural, and cultural—on customer revisit intentions in urban specialty coffee shops in Malaysia’s Klang Valley. It also examines the mediating role of customer experience in these relationships, addressing gaps in understanding revisit behaviors in Malaysia’s competitive coffee market Methodology: A quantitative approach was employed, involving data collection from 153 frequent specialty coffee shop customers. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to test the relationships between experienscape components, customer experience, and revisit intentions. Findings: The findings reveal that experienscape components do not directly influence revisit intentions. However, sensory, social, and natural components significantly enhance customer experience, which mediates their effect on revisit intentions. Functional and cultural components showed weaker effects on customer experience and revisit intentions. These results highlight the importance of creating engaging environments to foster positive customer experiences and drive loyalty. Contributions: This study contributes to hospitality literature by providing insights into the role of environmental and experiential factors in shaping customer behavior. Practically, it offers actionable strategies for coffee shop owners to design multi-sensory spaces, enhance social interactions, and incorporate natural elements to improve customer satisfaction and retention. Keywords: Experienscape, customer experience, revisit intentions, specialty coffee, Malaysia.

This study aims to analyze the influence of tourism facilities and attractions on visitors' revisit intentions, with visitor satisfaction serving as an intervening variable, focusing on Kampung AEWO Mulyaharja, Bogor. The research method used is a quantitative approach using PLS SEM (Partial Least Squares Structural Equation Modeling). The population of this study consists of visitors who have visited AEWO Mulyaharja Village in Bogor at least once, with a total sample of 366 respondents. Sampling was conducted using a combination of probability sampling and purposive sampling techniques, with a minimum respondent age of 18 years. The research findings indicate that 1) tourism facilities directly influence visitor satisfaction. 2) tourist attractions have a direct influence on visitor satisfaction. 3) tourism facilities have a direct influence on revisit intention. 4) tourist attractions have a direct influence on revisit intention. 5) visitor satisfaction has a direct influence on revisit intention. 6) tourism facilities significantly indirectly influence revisit intention, with visitor satisfaction as an intervening variable. 7) tourist attractions significantly indirectly influence revisit intention with visitor satisfaction as an intervening variable. The results of this study can serve as a guide for the management of tourist villages, such as AEWO Mulyaharja Village in Bogor, in developing facilities and services that cater to visitors' needs.

The increasing competition in the culinary tourism industry highlights the need for businesses to better understand customer behavior to encourage repeated visits. This study investigates the mediating role of customer brand co-creation behavior in the effect of gastronomic experience on revisit intention among Generation Z café visitors in Bali, Indonesia. Data were collected from 250 respondents via an online survey and analyzed using Partial Least Squares Structural Equation Modeling. The analysis reveals that gastronomic experience has a significant positive impact on revisit intention (β = 0.479, p < 0.05) and customer brand co-creation behavior (β = 0.534, p < 0.05). Additionally, customer brand co-creation behavior positively influences revisit intention (β = 0.380, p < 0.05) and mediates the relationship between gastronomic experience and revisit intention (β = 0.203, p < 0.05). These findings suggest that providing high-quality gastronomic experiences, focusing on food, service, and environment, and encouraging active customer participation in co-creation activities can significantly enhance the likelihood of repeat visits. By fostering deeper customer participation and brand co-creation behavior, businesses can significantly enhance revisit intention, which is essential for long-term success in the competitive culinary tourism sector. These findings contribute to a better understanding of the dynamics between gastronomic experiences, customer brand co-creation behavior, and revisit intentions. AcknowledgementThis research was funded by LPPM Universitas Udayana, Indonesia with contract number: B/255.108/UN14.4.A/PT.01.03/2024.

This study examines the influence of electronic word of mouth (e-WOM) and promotion on customer satisfaction and revisit intention at Ibis Styles Bekasi Hotel. The study focuses on guests who have stayed at the hotel at least twice, with data collected from 120 respondents using incidental sampling. Questionnaires were distributed between October and December 2025. Data analysis was conducted using Partial Least Squares Structural Equation Modelling (PLS-SEM) with SmartPLS. The results reveal that promotion and revisit intention have a positive and significant effect on customer satisfaction. Furthermore, e-WOM, promotion, and customer satisfaction positively and directly influence revisit intention. However, e-WOM is found to have an adverse direct effect on customer satisfaction. In terms of mediation, customer satisfaction significantly mediates the relationship between promotion and revisit intention, while it does not mediate the relationship between e-WOM and revisit intention. These findings highlight the critical roles of promotional strategies and customer satisfaction in enhancing revisit intention in the hospitality industry, while suggesting that not all forms of e-WOM positively affect customer satisfaction.

This study aims to examine the influence of health service quality and patient satisfaction on revisit intention, with patient trust as a mediating variable, among hospitalized patients at Ciawi Regional Hospital. A quantitative method with a causal-comparative design was employed, and primary data were collected through questionnaires distributed to 108 inpatients. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS version 4.0. The measurement model evaluation indicated that all indicators fulfilled validity and reliability requirements, including convergent and discriminant validity assessed through Fornell-Larcker criteria, cross-loadings, and HTMT ratio. In the structural model analysis, the model demonstrated strong explanatory power, with an R-square value of 74.4% for revisit intention and 40.7% for patient trust, and showed predictive relevance with a Q-square value of 0.668. Hypothesis testing revealed that both health service quality and patient satisfaction had positive and significant effects on revisit intention and patient trust. Furthermore, patient trust was found to have a positive and significant influence on revisit intention. Mediation analysis confirmed that patient trust significantly mediated the relationship between health service quality and patient satisfaction on revisit intention. These findings support the applicability of the Theory of Planned Behavior in healthcare services and highlight the critical role of patient trust in bridging service quality and satisfaction to promote revisit intention. The study offers practical recommendations for Ciawi Regional Hospital to enhance service quality and build patient trust as strategies to increase patient loyalty and revisit frequency.

Aims: This study aims to examine the factors influencing Malaysian tourists’ revisit intention to Temajuk Beach by extending the Theory of Planned Behavior (TPB) with additional variables destination image, satisfaction, and local food affinity to provide a more comprehensive understanding of behavioral intention in border tourism contexts. Study Design: A quantitative research design was employed to test the relationships among cognitive, social, and affective variables affecting revisit intention using the extended TPB framework. Place and Duration of Study: The research was conducted at the Tourism Office and Temajuk Beach area, Paloh District, Sambas Regency, West Kalimantan, Indonesia, over an eight-month period following the reopening of the Malaysia–Indonesia border in August 2022. Methodology: A total of 200 Malaysian tourists were selected through purposive sampling. Data were collected via structured questionnaires and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Reliability and validity were confirmed with Cronbach’s Alpha > 0.7 and AVE > 0.5. Hypothesis testing examined both direct and mediating relationships among attitude, subjective norm, perceived behavioral control, destination image, satisfaction, local food affinity, and revisit intention. Results: The findings show that attitude (p=0.007), subjective norm (p=0.032), perceived behavioral control (p=0.014), and destination image (p=0.002) significantly influence revisit intention. Satisfaction had no significant effect (p=0.087), while local food affinity strongly mediated the relationship between destination image and revisit intention (p=0.002). Destination image emerged as the most dominant predictor of revisit intention. Conclusion: The study concludes that emotional and sensory experiences particularly through destination image and local food affinity play a more critical role in encouraging tourist loyalty than satisfaction alone, offering valuable insights for sustainable tourism development and marketing.

This research investigates the impact of healthcare service quality and patient satisfaction on the intention to revisit, with patient trust serving as a mediating factor, among inpatients at Ciawi Regional Hospital. Employing a quantitative approach with a causal-comparative design, primary data were obtained from 108 hospitalized respondents through questionnaires. The analysis utilized Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS version 4.0. Results from the measurement model confirmed that all indicators met the validity and reliability standards, covering convergent and discriminant validity using the Fornell-Larcker criterion, cross-loadings, and the HTMT ratio. Structural model testing revealed strong explanatory capacity, with R-square values of 74.4% for revisit intention and 40.7% for patient trust, alongside predictive relevance indicated by a Q-square value of 0.668. Hypothesis testing showed that both healthcare service quality and patient satisfaction exert significant positive effects on revisit intention and patient trust. Additionally, patient trust itself demonstrated a significant and positive impact on revisit intention. Mediation analysis further established that patient trust significantly mediates the relationship between healthcare service quality, patient satisfaction, and revisit intention. These results reinforce the relevance of the Theory of Planned Behavior within healthcare contexts and emphasize the pivotal role of patient trust in linking service quality and satisfaction to foster revisit intention. Practical implications suggest that Ciawi Regional Hospital should prioritize strengthening service quality and cultivating patient trust as strategies to enhance loyalty and encourage repeat visits.

This study investigates the factors influencing the revisit intentions of female diabetes patients at private hospitals in Indonesia. The research explores the roles of complaint handling and social media promotion in building patient trust and satisfaction, and their impact on the intention to return. Utilizing a quantitative approach with a survey of 131 respondents, the study employs Partial Least Squares Structural Equation Modeling (PLS-SEM) to analyze the relationships among the factors. The findings reveal that while service quality significantly affects patient satisfaction, it does not directly influence revisit intentions. Effective complaint handling enhances patient trust, particularly for those with more complex diabetes cases, and social media promotion positively impacts both trust and revisit intentions. The implications of these findings suggest that hospitals should focus on improving operational efficiency, handling complaints effectively, and implementing robust social media strategies to strengthen patient loyalty and retention. This research provides valuable insights for healthcare providers aiming to boost patient satisfaction and revisit rates amidst competitive and resource-limited environments.

The main objective of this study is to investigate the influence of memorable festival experiences (MFEs) on revisit intention from the perspective of Arab visitors in the context of the Jerash Festival of Culture and Arts (JFCA) in Jordan. The quantitative research method was used in the research. Questionnaires were used to collect the data. Partial Least Square-Structural Equation Modelling (PLS-SEM) was used in the data analysis to test the research hypothesis. The study found that MFEs influence Arab visitors’ revisit intention. It also confirmed the validity of Event Experience Scale (EES) that constitutes four dimensions: affective engagement, cognitive engagement, physical engagement, and experiencing novelty, in the context of Arab visitors. Theoretical and managerial implications are discussed. Theoretically, the study provides insight into the influence of MFEs on Arab visitors’ revisit intentions. It also evaluates the reliability and validity of EES for the first time in the context of Arab cultural festivals. Practically, the study paved the way for JFCA organisers, planners, managers, and marketers to plan, develop, and market useful festival tourism strategies. It is also envisaged that the information obtained in this study will help promote the enhancement of visitors’ experiences at JFCA to attract and retain more visitors in the globally competitive event industry.