Abstract
Purpose – The purpose of this paper is to empirically investigate the influences of sociodemographic (SD), environmental, and marketing mix variables on household art expenditure.Design/methodology/approach – Using the latest US census data collect from 140 metropolitan statistical areas, three stepwise multiple regressions are employed to identify the key determinants of household art expenditure and their directional impacts.Findings – The paper evinces that a set of SD, environmental, and marketing mix variables explains a large percentage of variation of household art expenditure. In addition to that, these variables influence household art expenditure differently.Research limitations/implications – Limited by data availability, this paper focuses on investigating the effects of variables with available measures. Future researchers are encouraged to include a broader range of variables in analysis whenever possible.Practical implications – This paper suggests that art dealers use the approach adopted ...
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